Press Release Tips

When going about submitting a press release to Lumen Media for publication in The Lumen, there are some tips we would like you to follow.
Tips and tricks of writing a press release:

• Headline
• Name of the organization, parish, etc.
• Where and when? – Time, Date, Place (TDP) of event, gathering you are promoting or announcing.
• A few paragraphs about your event, gathering or announcement - What is happening? Why is it happening? Who’s involved?
• Write it like a news story.
• Keep sentences short and simple.
• Include quotes from one or two people involved including the name, title and organization/parish of the person you are quoting.
• Include contact information in case we have a question.
• Press releases traditionally end with three ###s. It signifies to the reporter that the release has come to an end. 

Including a photo or image with a press release:

• Lumen Media prefers action pictures or pictures with less than 10 people.
• Please identify the people in the picture (left to right) with first and last names.
• Include where the picture was taken – place and/or event.
• When emailing pictures, they should be JPG files between 500KB and 3MB.